How Keystone works

Keystone has three layers, and once you see them the console stops looking like eleven separate tools.

1. Facts about your business

Everything starts with Business Info: your name, address, hours, services, prices, packages, team, FAQ, open jobs, photos, and legal pages. These are the source of truth. The website renders them, the ads quote them, the agent that answers a lead at 11 p.m. reads them before replying.

When a fact changes (a new price, a new provider, a new location) you change it once, in Business Info, and every tool picks it up. See Business Info.

2. Agents that do the work

Each area has an AI agent that runs on a schedule or reacts to events:

Agent	What it does
Website	Builds and maintains your website, including pages, content, and SEO structure.
Contacts	Enriches and organizes your contacts as new leads and customers come in.
Conversations	Handles inbound and outbound conversations across SMS, email, web chat, and phone.
Ads	Drafts and optimizes ad campaigns across connected advertising channels.
Social	Creates and publishes on-brand content across connected social channels.
Listings	Maintains your business listings across directories and review platforms.
Content	Writes and publishes SEO-optimized blog posts on a defined schedule.

You steer them in two places. Settings → Agents holds one set of global instructions (tone, things never to promise) plus per-agent rules. And inside each area you can ask for a specific change in plain language: "add a Saturday clinic to the hours", "make the hero headline about recovery". See Agents.

3. A record of what happened

Everything an agent does lands in your Workstream as an item: a lead that moved from New to Cool, a social post that was drafted, a page that was changed. Items that need a decision from you are flagged Needs input. See Workstream.

Changes to Business Info are also written to Change History with an Undo, so an edit made in the console or through an assistant like Claude can be reversed. See Change History.