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Connecting Meta

Creating an ad account for Keystone

Set up a dedicated Meta ad account and dataset (pixel) in Business Suite so campaigns and conversion tracking are cleanly separated.

Reviewed Oct 10, 2026

We run your campaigns from an ad account dedicated to Keystone, with its own dataset for conversion tracking. Keeping it separate from any existing ad account makes reporting clean and means nothing we do touches campaigns you run yourself. If you already have an ad account you want us to use instead, tell your Growth Partner and skip to Connecting Meta Ads.

Throughout, replace LA Cupcakes in the examples with your business name.

Create the ad account

  1. Log in to Facebook with the same profile you registered as a developer.
  2. In the left menu click See more, then Meta Business Suite.
  3. Check that the correct business portfolio is selected at the top left.
  4. Open Settings, and under Accounts choose Ad accounts.
  5. Click Add, then Create a new ad account.
  6. Name it [Your Business Name]_Keystone, for example LA Cupcakes_Keystone. Set the time zone and currency, then click Next.
  7. Select My business and click Next.
  8. Tick the agreement box and click Create ad account.
  9. Set up payment information and click Done.
The Facebook left menu with the profile at the top and a See more item at the bottom.

Step 2: See more.

The expanded Facebook menu listing Ads Manager, Meta Business Suite, and other tools.

Step 2: Meta Business Suite.

Meta Business Suite home with the business portfolio at the top left and Settings highlighted at the bottom of the left rail.

Steps 3 and 4: check the portfolio, then Settings.

Business Suite Settings with the Accounts section expanded and Ad accounts highlighted.

Step 4: Ad accounts.

The Ad accounts list header with the Add button at the top right highlighted.

Step 5: Add.

The Create a new ad account for this portfolio dialog with Ad account name LA Cupcakes_Keystone, a Time zone selector, a Currency selector, and Cancel and Next buttons.

Step 6: name, time zone, currency.

The Select who will use this ad account step with My business selected and Another business or client unselected, with Back and Next buttons.

Step 7: My business.

The Confirm the ad account you want to create step showing the portfolio and the new ad account, a note that the account cannot be removed once added, the agreement checkbox ticked, and a Create ad account button.

Step 8: Create ad account.

Create the dataset (pixel)

The dataset is what records visits, leads, and bookings from your website so campaigns can optimize for them.

  1. In Settings, click Data sources, then Datasets & pixels.
  2. Click Add.
  3. Name it [Your Business Name]_Keystone_Data, for example LA Cupcakes_Keystone_Data.
  4. Choose any categories that apply from the dropdown; if none do, leave it blank. Click Create.
  5. Choose the ad account you just created and click Next.
  6. On the new dataset, open the Connected assets tab and click Connect assets.
  7. Choose Other business assets, select the ad account you created, click Add, then Done.
Business Suite Settings with Data Sources highlighted in the left column and the Ad accounts list showing the new account.

Step 1: Data sources.

The Data Sources section expanded, with Datasets & pixels highlighted among Catalogs, Offline event sets, Custom conversions, Shared audiences, and Business creative folders.

Step 1: Datasets & pixels.

The Datasets & pixels page header with the Add button at the top right.

Step 2: Add.

The Create a new dataset dialog with the Name LA Cupcakes_Keystone_Data, a ticked option to add the Conversions API, an optional categories dropdown, and Cancel and Create buttons.

Steps 3 and 4: name and categories, then Create.

The Choose the ad accounts you want to connect to this dataset dialog with the new LA Cupcakes_Keystone account ticked, with Back and Next buttons. Account IDs are blurred.

Step 5: the ad account you created.

The new dataset selected in the list, showing Dataset is not receiving events and tabs for People, Partners, and Connected assets.

Step 6: Connected assets.

Your ad account and dataset are ready. Next: Connecting Meta Ads in the console, where you choose exactly these two.