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Analytics

Website analytics

Scores, traffic, search, conversions, build, and content for your site, with the audit's explanation of what to fix.

Reviewed Oct 10, 2026

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The Website section has six tabs across the top: Scores, Traffic, Search, Conversions, Build, Content.

Scores

The Scores tab: an Overall score ring reading 82, Good, with a sentence saying the site is in good shape and written content is the main area to improve; a History chart per audit; below it a Foundations ring reading 89 with a note about a sitemap and a broken link.

Each score has a ring, one sentence on what it means, a paragraph on what to do, and a history per audit.

The Overall score rolls up several audits. Each audit below it (Foundations, and others as you scroll) has its own ring, a plain-language reading, and a History chart with one point per audit run, so you can see whether a change helped.

The right-hand Keystone pill marks a score the platform computes itself rather than one reported by a third party.

Traffic

Visitors and pageviews over time, which pages they landed on, and where they came from.

Impressions, clicks, and the queries that brought people to your site, from Google Search Console. The platform submits your sitemap and verifies the site for you; the Status page records when it last did.

Conversions

Form submissions, chat starts, calls, and bookings attributed to the website.

Build

Technical health of the deployed site: broken links, missing metadata, slow pages. The Technical issues count on the Overview comes from here.

Content

Which pages are thin, which recommended topics are missing, and what the Content agent plans to write. Thin pages lower the Overall score; see the audit's sentence on the Scores tab.