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Connecting Meta

Creating a Meta developer account

Register the Facebook account that owns your business Page as a developer, link Instagram if needed, and send us your profile ID.

Reviewed Oct 10, 2026

To connect your Facebook Page and Instagram to Keystone, the Facebook account that owns your business Page needs to be registered as a developer with Meta. It takes a few minutes and does not change anything about your Page.

Register as a developer

  1. Go to developers.facebook.com and click Login at the top right.
  2. Click Continue with Facebook and log in with the Facebook account that owns your business Page.
  3. Click Get Started at the top right.
  4. A panel opens. Click Continue.
  5. Select your country code, enter your mobile number, and enter the verification code sent to your phone.
  6. Check the box to confirm your email address.
  7. Under Which of the following best describes you? select Developer, then click Complete Registration.
The Meta for Developers home page with the Login button at the top right circled.

Step 1: Login.

The Log in to Meta for Developers dialog with a Continue with Facebook button, a Create new account link, and a Log in with a Managed Meta Account button.

Step 2: Continue with Facebook.

The Meta for Developers home page after login with the Get Started button at the top right circled.

Step 3: Get Started.

The Create a Meta for Developers account wizard on its first step, Register, with a Continue button.

Step 4: Continue.

The Verify Your Account step with a country selector and a mobile number field.

Step 5: your mobile number.

The Review Your Email Address step with the primary email shown and a checkbox to confirm it.

Step 6: confirm your email.

The About you step with role tiles: Developer selected, plus Marketer, Analyst, Product manager, Student, Owner/founder, Other, and a Complete Registration button.

Step 7: Developer, then Complete Registration.

If your Instagram is not linked to Facebook

For Instagram posts to run through the platform, your Instagram account has to be linked to the same Facebook profile. If it is not yet, link them in Accounts Centre.

  1. Go to accountscenter.meta.com and click Continue with Instagram.
  2. Log in with your Instagram credentials and enter the verification code.
  3. Click Allow and Continue.
  4. Fill in your name and click Next, then check the box on the next panel and click Create Account.
  5. Click Add Accounts, then Facebook Account, and log in to Facebook when prompted.
  6. Click Continue as [your name], then Confirm.
The Accounts Centre page To create a Meta account with Instagram, allow the following, listing what combining accounts means, with Allow and continue and Continue without Instagram buttons.

Step 3: Allow and continue.

The Finish creating your Meta account form with Name, Email, Password, and Date of birth fields and a Create account button. The personal details are blurred.

Step 4: Create Account.

Accounts Centre, Profiles and personal details, listing the Instagram profile under Profiles with an Add accounts link.

Step 5: Add accounts.

A Continue as dialog saying Meta needs to access your Facebook account, with Not you? and Continue as buttons.

Step 6: Continue as yourself.

The Add your accounts to the same Accounts Centre dialog listing what Accounts Centre does, with Not you? and Confirm buttons.

Step 6: Confirm.

Send us your profile ID

Open your Facebook profile and look at the URL in your browser. It ends in id= followed by a string of numbers. Copy that number and send it to your Growth Partner. We use it to send the app request to the right account.

A browser address bar showing a facebook.com profile URL with the id parameter highlighted and a note to copy and share this numerical ID. The ID is blurred.

The number after id= in your profile URL.