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Analytics

Maps analytics

How your Google Business Profile performed: impressions, what customers did, reviews, and readiness.

Reviewed Oct 10, 2026

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The Maps section: a Listings list on the left with one listing marked Needs work and 5 new actions, readiness 73; on the right Performance for Google over the last 30 days with profile impressions and customer actions charts, then Where impressions came from, What customers did, Reputation, and Readiness blocks.

One listing selected. Every block is for Google; the figures cover the last 30 days.

Listings

The left column lists each location's listing with its readiness score, grade, and the number of new actions the platform suggests. Select one to load its figures; All listings sums them.

Performance

  • Profile impressions: how often your listing appeared, on Maps and in Search.
  • Customer actions: website clicks, direction requests, call clicks, and conversations started from the listing.
  • Reviews: new reviews in the period, and how many are awaiting a reply.

Where impressions came from

Maps versus Search, and mobile versus desktop, each with its change.

What customers did

Website clicks, direction requests, call clicks, and conversations started, each with its change.

Reputation

Average rating, total reviews, reviews awaiting a reply, and unanswered questions.

Readiness

The platform's audit of how complete the listing is: hours, categories, photos, description, attributes. The Listings needing attention count and the per-listing actions come from here. To fix what it finds, open the listing in Listings.