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Analytics

Analytics overview

One page that summarizes your website, Maps listing, ads, and blog over the last 30 days.

Reviewed Oct 10, 2026

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Analytics has five sections: Overview, Website, Maps, Ads, and Content. Overview is the summary; the other four go deep on one channel each. Switch sections with the last crumb in the breadcrumb.

The Analytics Overview: a Website block with visitors, pageviews, search clicks, search impressions, an overall score of 82 marked Good, open actions and technical issues; below it a Maps block with profile impressions, customer actions, reviews, and the top listing marked Needs work; then the start of an Ads block.

Each block is a channel. The chart icon at the right of a block opens that channel's own section.

Reading the numbers

Every figure covers the last 30 days and carries a change pill against the 30 days before: green up, red down, grey for no change.

BlockFigures
WebsiteVisitors, Pageviews, Search clicks, Search impressions; Overall score with its grade; Open actions; Technical issues.
MapsProfile impressions, Customer actions, Reviews; Awaiting a reply; number of listings; Top listing with its readiness score.
AdsImpressions, Clicks, Spend, Leads across active campaigns.
ContentSearch impressions and clicks on blog posts.

Scores and grades

Website and Maps carry a score out of 100 with a grade: Good, Fair, Needs work. The score comes from Keystone's own audit of your site or listing. The Website section explains what moved it and what to fix; see Website analytics.