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Business Info

Industry Info

Your primary industry and any secondary industries. They choose templates, stock photos, keyword research, and listing categories.

Reviewed Oct 10, 2026

Open in Keystone
The Industry Info section with Primary Industry set to Wellness Centers and Secondary Industries empty, each with an Edit button.

One primary industry; secondary industries are optional.

Primary Industry

Chosen during onboarding and rarely changed. It drives:

  • the website template and section defaults;
  • the Industry Photos tab in the Media Library;
  • keyword research for Content and Ads;
  • the category suggestions for your Google listing.

Secondary Industries

Add one when a meaningful part of your business falls outside the primary industry (a med spa that also runs a weight-loss program). Secondary industries widen photo and keyword research without changing the template.