Agents

Global Setup

One text box, Instructions, read by every agent before it acts. Write it as you would brief a new employee:

Friendly, professional tone. Always mention we're locally owned. Never promise specific pricing. Never give medical advice beyond what is on the FAQ. Refer to our providers as "nurse injectors", not "technicians".

Short, declarative sentences work best. Change it any time; the next agent run uses the new text.

Individual Agents

Agent	Does
Website	Builds and maintains your website, including pages, content, and SEO structure.
Contacts	Enriches and organizes your contacts as new leads and customers come in.
Conversations	Handles inbound and outbound conversations across SMS, email, web chat, and phone.
Ads	Drafts and optimizes ad campaigns across connected advertising channels.
Social	Creates and publishes on-brand content across connected social channels.
Listings	Maintains your business listings across directories and review platforms.
Content	Writes and publishes SEO-optimized blog posts on a defined schedule.

The sliders button on a row opens that agent's settings: its own instructions, its schedule where it has one (Social and Content cadence), and what it may do without asking (publish directly versus draft for approval).

Approval vs. autonomy

Each agent can be set to draft for approval (every output becomes a Needs input item) or publish (it acts and tells you). New accounts start with approval on for Social, Content, and Ads. Loosen once you trust the output.